Buy Used and New Malcolm Mc Donald Books

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

by Malcolm McDonald, John Leppard

ISBN 13: 9780750617062

Format: Paperback (192 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 11 Oct 1993
Other Format: Paperback

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Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods

by Peter Cheverton

ISBN 13: 9780749433550

Format: Paperback (384 pages)
Publisher: Kogan Page
Published: 01 Nov 2000

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Marketing: A complete guide in pictures

by Malcolm McDonald,Peter Morris

ISBN 13: 9780750661980

Format: Paperback (168 pages)
Publisher: A Butterworth-Heinemann Title
Published: 03 Jul 2004
Other Format: Paperback

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Strategy Search: Guide to Marketing for Chief Executives and Directors

by Simon Majaro, Malcolm McDonald, Martin Christopher

ISBN 13: 9780566026379

Format: Hardcover (200 pages)
Publisher: Gower Publishing Ltd
Published: 17 Dec 1987

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Marketing Plans That Work: Targeting Growth and Profitability

by Malcolm McDonald, Warren J. Keegan

ISBN 13: 9780750698283

Format: Paperback (240 pages)
Publisher: Butterworth-Heinemann
Published: Jul 1997

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Key Account Management: The Route to Profitable Key Supplier Status

by Malcolm McDonald, Peter Cheverton

ISBN 13: 9780749430986

Format: Paperback (256 pages)
Publisher: Kogan Page Ltd
Published: 01 Oct 1999

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

by Malcolm McDonald, Linden Brown

ISBN 13: 9780333613511

Format: Paperback (384 pages)
Publisher: Palgrave Macmillan
Published: 06 May 1994

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